TY  - BOOK
AU  - Anton, Jon
TI  - Customer relationship management: the bottom line to optimizing your ROI
SN  - 9788131791530 (pbk)
U1  - 658.812 
PY  - 2013///
CY  - Noida
PB  - Dorling Kindersley (India) Pvt. Ltd
KW  - Customer relationship management
KW  - Business computer program
KW  - Customer lifetime value
KW  - CRM implementation
KW  - Customer service
KW  - FMS
N1  - Includes bibliographical references and index
ER  -