Vitale, Robert P.   Joseph Giglierano  Waldemar Pfoertsch <br/><br/>
Business-to-business marketing  analysis and practice 

 - Noida  Dorling Kindersley India Pvt. Ltd.  2011 
 - xxxii, 512p.  : ill.  ; 24 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788131763308 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing--Business development--Customer relationships--Buying decisions--Business ethics--FMS
<br/><br/><label>Dewey Class. No.: </label>658.804  / VIT