TY  - BOOK
AU  - Vitale,Robert P.
TI  - Business-to-business marketing: analysis and practice
SN  - 9788131763308 (pbk)
U1  - 658.804 
PY  - 2011///
CY  - Noida
PB  - Dorling Kindersley India Pvt. Ltd.
KW  - Industrial marketing
KW  - Business development
KW  - Customer relationships
KW  - Buying decisions
KW  - Business ethics
KW  - FMS
N1  - Includes bibliographical references and index
ER  -