<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00642nam a22001577a 4500</leader>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">MLK</subfield>
    <subfield code="b">MLK</subfield>
    <subfield code="d">2019-07-29</subfield>
    <subfield code="e">Purchased: Comprehensive Book Company</subfield>
    <subfield code="g">676.00</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.8 MOH</subfield>
    <subfield code="p">60300</subfield>
    <subfield code="r">2019-07-29 00:00:00</subfield>
    <subfield code="t">1</subfield>
    <subfield code="w">2019-07-29</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">MLK</subfield>
    <subfield code="b">MLK</subfield>
    <subfield code="d">2020-01-16</subfield>
    <subfield code="e">Purchased: Allied Book Company</subfield>
    <subfield code="g">1740.42</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.8 MOH</subfield>
    <subfield code="p">62968</subfield>
    <subfield code="r">2020-01-16 00:00:00</subfield>
    <subfield code="t">2</subfield>
    <subfield code="w">2020-01-16</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">GGL</subfield>
    <subfield code="b">GGL</subfield>
    <subfield code="d">2020-02-10</subfield>
    <subfield code="e">Pak Book Corporation</subfield>
    <subfield code="g">1393.20</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.8 MOH</subfield>
    <subfield code="p">59176</subfield>
    <subfield code="r">2020-02-10 00:00:00</subfield>
    <subfield code="t">3</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">25457</subfield>
    <subfield code="d">25457</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9789332536623 (pbk)</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.8</subfield>
    <subfield code="b">MOH</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Mohr, Jakki J.</subfield>
    <subfield code="a">Sanjit Sengupta</subfield>
    <subfield code="a">Stanley Slater</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Marketing of high-technology products and innovations</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Noida</subfield>
    <subfield code="b">Dorling Kindersley (India) Pvt. Ltd</subfield>
    <subfield code="c">2015</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">542 p.</subfield>
    <subfield code="b">: ill.</subfield>
    <subfield code="c">; 25 cm.</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Includes glossary, bibliographical references and index.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Industries marketing</subfield>
    <subfield code="a">Management</subfield>
    <subfield code="v">Information technology</subfield>
    <subfield code="v">Customer relationship</subfield>
    <subfield code="v">Market orientation</subfield>
    <subfield code="v">Export marketing</subfield>
    <subfield code="v">Market research</subfield>
    <subfield code="v">Innovation</subfield>
    <subfield code="v">FMS</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">BK</subfield>
  </datafield>
</record>
