TY  - BOOK
AU  - Mohr, Jakki J.
TI  - Marketing of high-technology products and innovations
SN  - 9789332536623 (pbk)
U1  - 658.8 
PY  - 2015///
CY  - Noida
PB  - Dorling Kindersley (India) Pvt. Ltd
KW  - Industries marketing
KW  - Management
KW  - Information technology
KW  - Customer relationship
KW  - Market orientation
KW  - Export marketing
KW  - Market research
KW  - Innovation
KW  - FMS
N1  - Includes glossary, bibliographical references and index
ER  -