00515nam a22001217a 4500020002400000082002000024100005100044245004200095260005400137300002900191500006300220650011000283  a9789332518278 (pbk)  a647.940688bKOT  aKotler, PhilipaJohn T. BowenaJames C. Makens  aMarketing for hospitality and tourism  aNoidabDorling Kindersley (India) Pvt. Ltd.c2015  a629 p.b: ill.c; 25 cm.  aIncludes appendices, bibliographical references and index.  aHospitality industryvMarketing researchvInternal marketingvPromotion policyvHospitalityvTourismvFMS