00587nam a22001577a 4500 0 0 0 0 MLK MLK 2019-07-30 Purchased: Comprehensive Book Company 900.00 0 647.940688 KOT 60301 2019-07-30 00:00:00 1 2019-07-30 BK 25618 25618 9789332518278 (pbk) 647.940688 KOT Kotler, Philip John T. Bowen James C. Makens Marketing for hospitality and tourism Noida Dorling Kindersley (India) Pvt. Ltd. 2015 629 p. : ill. ; 25 cm. Includes appendices, bibliographical references and index. Hospitality industry Marketing research Internal marketing Promotion policy Hospitality Tourism FMS BK