00725nam a22001577a 4500952015000000999001700150020002400167082002000191100005100211245004200262260005400304300002900358500006300387650011000450942000700560  00104070aMLKbMLKd2019-07-30ePurchased: Comprehensive Book Companyg900.00l0o647.940688 KOTp60301r2019-07-30 00:00:00t1w2019-07-30yBK  c25618d25618  a9789332518278 (pbk)  a647.940688bKOT  aKotler, PhilipaJohn T. BowenaJames C. Makens  aMarketing for hospitality and tourism  aNoidabDorling Kindersley (India) Pvt. Ltd.c2015  a629 p.b: ill.c; 25 cm.  aIncludes appendices, bibliographical references and index.  aHospitality industryvMarketing researchvInternal marketingvPromotion policyvHospitalityvTourismvFMS  cBK