Winer, Russell S.  Ravi Dhar <br/><br/>
Marketing management 

 - Noida  Pearson India Education Services Pvt. Ltd.  2015 
 - 492 p.  : ill.  ; 25 cm. 
<br/><br/> Includes glossary, bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789332543140 (pbk). 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Marketing research--Marketing manager--Sales promotion--Product--Pricing--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / WIN