TY  - BOOK
AU  - Winer, Russell S.
TI  - Marketing management
SN  - 9789332543140 (pbk).
U1  - 658.8 
PY  - 2015///
CY  - Noida
PB  - Pearson India Education Services Pvt. Ltd.
KW  - Management
KW  - Marketing research
KW  - Marketing manager
KW  - Sales promotion
KW  - Product
KW  - Pricing
KW  - FMS
N1  - Includes glossary, bibliographical references and index
ER  -