Venugopal, Pingali <br/><br/>
Marketing management   a decision making approach 

 - New Delhi  SAGE publications India Pvt.Ltd  2010 
 - xvii, 245 p.  : ill.  ; 24 cm. 
<br/><br/> Includes appendix ,bibliographical references and  index. 
<br/><br/><label>ISBN: </label>9788132104711 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Market environment--Direct marketing--Decision making--Advertising--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / VEN