00523nam a22001457a 4500 0 0 0 0 MLK MLK 2019-08-05 Purchased: Comprehensive book company 1033.68 0 658.8 VEN 60563 2019-08-05 00:00:00 1 BK 25803 25803 9788132104711 (pbk) 658.8 VEN Venugopal, Pingali Marketing management a decision making approach New Delhi SAGE publications India Pvt.Ltd 2010 xvii, 245 p. : ill. ; 24 cm. Includes appendix ,bibliographical references and index. Marketing Market environment Direct marketing Decision making Advertising FMS BK