TY  - BOOK
AU  - Venugopal, Pingali
TI  - Marketing management : a decision making approach
SN  - 9788132104711 (pbk)
U1  - 658.8 
PY  - 2010///
CY  - New Delhi
PB  - SAGE publications India Pvt.Ltd
KW  - Marketing
KW  - Market environment
KW  - Direct marketing
KW  - Decision making
KW  - Advertising
KW  - FMS
N1  - Includes appendix ,bibliographical references and  index
ER  -