Kotler, Philip  Kevin Lane Keller <br/><br/>
Marketing management  india cases  

 - Noida  Pearson India Education Services Pvt. Ltd.  2018 
 - Various p.  : ill.  ; 25 cm. 
<br/><br/> Includes bibliographical references.  Case study of marketing management by Philip Kotler 
<br/><br/><label>ISBN: </label>9789332587106 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business approaches --Direct marketing--Customer value --Target market--Retail business --Marketing --FMS
<br/><br/><label>Dewey Class. No.: </label>658.800954  / KOT