00555nam a22001337a 4500020002400000082002000024100003800044245003900082260006000121300003300181500004100214500005600255650011000311  a9789332587106 (pbk)  a658.800954bKOT  aKotler, PhilipaKevin Lane Keller  aMarketing managementbindia cases   aNoidabPearson India Education Services Pvt. Ltd.c2018  aVarious p.b: ill.c; 25 cm.  aIncludes bibliographical references.  aCase study of marketing management by Philip Kotler  aBusiness approaches vDirect marketingvCustomer value vTarget marketvRetail business vMarketing vFMS