00603nam a22001577a 4500 0 0 0 0 MLK MLK 2019-08-19 Purchased: Allied Book Company 0.00 0 658.800954 MAR 60595 2019-08-19 00:00:00 1 BK 0 0 0 0 MLK MLK 2020-01-16 Purchased: Allied Book Company 989.01 0 658.800954 KOT 63326 2020-01-16 00:00:00 2 2020-01-16 BK 0 0 0 0 MLK MLK 2020-01-16 Purchased: Allied Book Company 989.01 0 658.800954 KOT 62963 2020-01-16 00:00:00 3 2020-01-16 BK 0 0 0 0 MLK MLK 2020-01-16 Purchased: Pak Book Corporation 1120.87 0 658.800954 KOT 62491 2020-01-16 00:00:00 4 2020-01-16 BK 0 0 0 0 fsd fsd 2020-09-06 Allied Book Company 0 658.800954 KOT 42999 2020-09-06 00:00:00 5 BK 25870 25870 9789332587106 (pbk) 658.800954 KOT Kotler, Philip Kevin Lane Keller Marketing management india cases Noida Pearson India Education Services Pvt. Ltd. 2018 Various p. : ill. ; 25 cm. Includes bibliographical references. Case study of marketing management by Philip Kotler Business approaches Direct marketing Customer value Target market Retail business Marketing FMS BK