TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management: india cases 
SN  - 9789332587106 (pbk)
U1  - 658.800954 
PY  - 2018///
CY  - Noida
PB  - Pearson India Education Services Pvt. Ltd.
KW  - Business approaches
KW  - Direct marketing
KW  - Customer value
KW  - Target market
KW  - Retail business
KW  - Marketing
KW  - FMS
N1  - Includes bibliographical references; Case study of marketing management by Philip Kotler
ER  -