Schiffman, Leon G Joseph Wisenblit S. Ramesh Kumar creator text Noida Pearson India Education Services Pvt. Ltd 2016 , 2018 monographic xxix, 508 p. : ill., Col., ; 25 cm. Includes glossary, bibliographical references and index. Consumer perception Consumer perception Consumer decisions Consumer research Consumer learning Marketing ethics Mobile media RSBM FMS 658.8342 SCH 9789332555099 (pbk)