TY  - BOOK
AU  - Schiffman,Leon G
TI  - Consumer behavior
SN  - 9789332555099 (pbk)
U1  - 658.8342 
PY  - 2016/// , 2018
CY  - Noida
PB  - Pearson India Education Services Pvt. Ltd
KW  - Consumer perception
KW  - Consumer decisions
KW  - Consumer research
KW  - Consumer learning
KW  - Marketing ethics
KW  - Mobile media
KW  - RSBM
KW  - FMS
N1  - Includes glossary, bibliographical references and index
ER  -