Hoffman, K. Douglas  John E. G. Bateson <br/><br/>
Services marketing  concepts, strategies & cases 

 - New Delhi  Cengage Learning India Private Limited  2018 
 - xiv, 458 p.  : ill.  : 25 cm. 
<br/><br/> Includes glossary and index. 
<br/><br/><label>ISBN: </label>9789386858771 (pbk) 9386858770 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management sciences<br/>Services marketing--Customer satisfaction--Service quality--Mix marketing--Consumers--Marketing--Services--FMS--RSBM
<br/><br/><label>Dewey Class. No.: </label>658.8  / HOF