00626nam a22001697a 4500 0 0 0 0 MLK MLK 2019-09-19 Purchased : PAK Book Corporation 984.13 0 658.8 HOF 61210 2019-09-19 00:00:00 1 2019-09-19 BK 0 0 0 0 GGL GGL 2019-11-12 Purchased: Allied Book Company 1049.14 0 658.8 HOF 59045 2019-11-12 00:00:00 2 BK 0 0 0 0 MLK MLK 2020-01-16 Purchased: Allied Book Company 1039.50 0 658.8 HOF 63049 2020-01-16 00:00:00 3 2020-01-16 BK 26555 26555 9789386858771 (pbk) 9386858770 658.8 HOF Hoffman, K. Douglas John E. G. Bateson Services marketing concepts, strategies & cases New Delhi Cengage Learning India Private Limited 2018 xiv, 458 p. : ill. : 25 cm. Includes glossary and index. Management sciences Services marketing Customer satisfaction Service quality Mix marketing Consumers Marketing Services FMS RSBM BK