TY  - BOOK
AU  - Hoffman, K. Douglas
TI  - Services marketing: concepts, strategies & cases
SN  - 9789386858771 (pbk)
U1  - 658.8 
PY  - 2018///
CY  - New Delhi
PB  - Cengage Learning India Private Limited
KW  - Management sciences
KW  - Services marketing
KW  - Customer satisfaction
KW  - Service quality
KW  - Mix marketing
KW  - Consumers
KW  - Marketing
KW  - Services
KW  - FMS
KW  - RSBM
N1  - Includes glossary and index
ER  -