TY  - BOOK
AU  - Kidwai, Sabihuddin
TI  - Marketing research: an introductory approach
SN  - 9789387925083 (pbk)
U1  - 658.83 
PY  - 2018///
CY  - New Delhi
PB  - Viva Books Private Limited
KW  - Marketing research
KW  - Research design
KW  - Research method
KW  - Research types
KW  - Data collection
KW  - FMS
N1  - Includes bibliographical references
ER  -