Kotler, Philip  John T. Bowen  James C. Makens... [et al.] <br/><br/>
Marketing for hospitality and tourism 

 - Noida  Pearson  2018 
 - 680 p.  : ill.  ; 28 cm. 
<br/><br/> Includes appendices, glossary and index. 
<br/><br/><label>ISBN: </label>9789332586260 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management science<br/>Marketing--Marketing research--Internal marketing--Promotion policy--Hospitality--Hospitality industry--Tourism--RSBM--FMS
<br/><br/><label>Dewey Class. No.: </label>647.940688  / KOT