TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing for hospitality and tourism
SN  - 9789332586260 (pbk)
U1  - 647.940688 
PY  - 2018///
CY  - Noida
PB  - Pearson
KW  - Management science
KW  - Marketing
KW  - Marketing research
KW  - Internal marketing
KW  - Promotion policy
KW  - Hospitality
KW  - Hospitality industry
KW  - Tourism
KW  - RSBM
KW  - FMS
N1  - Includes appendices, glossary and index
ER  -