Keegan, Warren J.  Mark C. Green <br/><br/>
Global marketing 

 - Noida  Pearson India Education Services Pvt. Ltd  2018 
 - 624 p.  : ill.  ; 28 cm. 
<br/><br/> Includes glossary, appendix bibliographica references and index. 
<br/><br/><label>ISBN: </label>9789352865284 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Global marketing<br/>Management sciences --Marketing environment--Economic systems--Global strategy--Marketing segmentation--Information systems--Market research--RSBM--FMS
<br/><br/><label>Dewey Class. No.: </label>658.802  / KEE