TY  - BOOK
AU  - Keegan, Warren J.
TI  - Global marketing
SN  - 9789352865284 (pbk)
U1  - 658.802 
PY  - 2018///
CY  - Noida
PB  - Pearson India Education Services Pvt. Ltd
KW  - Global marketing
KW  - Management sciences
KW  - Marketing environment
KW  - Economic systems
KW  - Global strategy
KW  - Marketing segmentation
KW  - Information systems
KW  - Market research
KW  - RSBM
KW  - FMS
N1  - Includes glossary, appendix bibliographica references and index
ER  -