TY  - BOOK
AU  - Bhatia, Puneet Singh
TI  - Fundamentals of digital marketing
SN  - 9789332587373 (pbk)
U1  - 658.872 
PY  - 2019///
CY  - Noida
PB  - Pearson India Education Services Pvt. Ltd
KW  - Management sciences
KW  - Marketing
KW  - Marketing applications
KW  - Internet marketing
KW  - Digital business
KW  - Marketing tool
KW  - Social media
KW  - FMS
KW  - RSBM
N1  - Included bibliographical references and index
ER  -