Hemann, Chuck  Ken Burbary <br/><br/>
Digital marketing analytics  making sense of consumer data in a digital world 

 - Noida  Pearson India Education Services Pvt. Ltd  2019 
 - xviii, 252 p.  : ill.  ; 23 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789353430191 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>Management sciences--Artificial intelligence--Digital marketing--Customer service --Digital analysis --Owned media--Social media--Paid media--RSBM--FMS
<br/><br/><label>Dewey Class. No.: </label>658.87  / HEM