00597nam a22001217a 4500020002400000082001600024100003100040245008200071260005900153300003600212500005100248650017600299  a9789353430191 (pbk)  a658.87bHEM  aHemann, ChuckaKen Burbary  aDigital marketing analyticsbmaking sense of consumer data in a digital world  aNoidabPearson India Education Services Pvt. Ltdc2019  axviii, 252 p.b: ill.c; 23 cm.  aIncludes bibliographical references and index.  aInternet marketingaManagement sciencesvArtificial intelligencevDigital marketingvCustomer service vDigital analysis vOwned mediavSocial mediavPaid mediavRSBMvFMS