making sense of consumer data in a digital world Hemann, Chuck Ken Burbary creator text Noida Pearson India Education Services Pvt. Ltd 2019 monographic xviii, 252 p. : ill. ; 23 cm. Includes bibliographical references and index. Internet marketing Management sciences Artificial intelligence Digital marketing Customer service Digital analysis Owned media Social media Paid media RSBM FMS 658.87 HEM 9789353430191 (pbk)