TY  - BOOK
AU  - Hemann, Chuck
TI  - Digital marketing analytics: making sense of consumer data in a digital world
SN  - 9789353430191 (pbk)
U1  - 658.87 
PY  - 2019///
CY  - Noida
PB  - Pearson India Education Services Pvt. Ltd
KW  - Internet marketing
KW  - Management sciences
KW  - Artificial intelligence
KW  - Digital marketing
KW  - Customer service
KW  - Digital analysis
KW  - Owned media
KW  - Social media
KW  - Paid media
KW  - RSBM
KW  - FMS
N1  - Includes bibliographical references and index
ER  -