TY  - BOOK
AU  - Dutta, Gautam
TI  - Global marketing
SN  - 9789332530355 (pbk)
U1  - 658.84 
PY  - 2017///
CY  - Noida
PB  - Pearson India Education Services Pvt. Ltd
KW  - Marketing
KW  - Economic environment
KW  - International market
KW  - Cultural factors
KW  - Product
KW  - FMS
N1  - Includes index
ER  -