Fizza Asif (22396)

The impact of employee emotional capabilities on customer loyalty with the mediating role of rapport and trust - Islamabad (unpublished) 2018 - vi, 89 p. : ill. ; 30 cm. +CD

Submitted in partial fulfillment of the requirement for the degree of Master of Science in Marketing to the Faculty of Management Sciences Includes bibliographical references and appendix. Thesis supervisor: Muhammad Hassan Zia

Thesis (MS)--Riphah International University, 2019


English


Marketing--Emotional Capabilities--Consumer loyalty--Emotional competence--Trust--FMS

658.84 / FIZ