The impact of employee emotional capabilities on customer loyalty with the mediating role of rapport and trust - Fizza Asif (22396) (Islamabad (unpublished), 2018)
Submitted in partial fulfillment of the requirement for the degree of Master of Science in Marketing to the Faculty of Management Sciences
Includes bibliographical references and appendix.
Thesis supervisor: Muhammad Hassan Zia
Thesis (MS)--Riphah International University, 2019
English
Keywords: Marketing -- Emotional Capabilities -- Consumer loyalty -- Emotional competence -- Trust -- FMS