00558nam a22001217a 4500020002400000082001800024100002100042245006400063260006000127300003300187500005100220650016500271  a9789332586499 (pbk)  a658.8342bKUM  aKumar, S. Ramesh  aConsumer behaviourbthe Indian context (concepts and cases)  aNoidabPearson India Education Services Pvt. Ltd.c2017  axi, 329 P.b: ill.c; 23 cm.  aIncludes bibliographical references and index.  aManagement sciencesaConsumer behaviourvCustomized communicationvConsumer perceptionvMarketing strategiesvMarket surveysvProductvBrandsvMarketvRSBMvFMS