00630nam a22001577a 4500 0 0 0 0 GGL GGL 2019-10-12 Purchased: Multiline Book Company 1031.45 0 658.8342 KUM 59315 2019-10-12 00:00:00 1 BK 0 0 0 0 GGL GGL 2019-11-27 Purchased: Allied Book Company 1097.02 0 658.8342 KUM 56395 2019-11-27 00:00:00 2 BK 0 0 0 0 MLK MLK 2020-01-16 Purchased: Allied Book Company 1087.02 0 658.8342 KUM 62807 2025-09-10 00:00:00 3 2020-01-16 BK 0 0 0 0 MLK MLK 2020-01-16 Purchased: Pak Book Corporation 1133.13 0 658.8342 KUM 61534 2020-01-16 00:00:00 4 2020-01-16 BK 0 0 0 0 MLK MLK 2020-01-16 Purchased: Multi Line Books 1159.49 0 658.8342 KUM 62176 2020-01-16 00:00:00 5 BK 27101 27101 9789332586499 (pbk) 658.8342 KUM Kumar, S. Ramesh Consumer behaviour the Indian context (concepts and cases) Noida Pearson India Education Services Pvt. Ltd. 2017 xi, 329 P. : ill. ; 23 cm. Includes bibliographical references and index. Management sciences Consumer behaviour Customized communication Consumer perception Marketing strategies Market surveys Product Brands Market RSBM FMS BK