TY  - BOOK
AU  - Kumar, S. Ramesh
TI  - Consumer behaviour: the Indian context (concepts and cases)
SN  - 9789332586499 (pbk)
U1  - 658.8342 
PY  - 2017///
CY  - Noida
PB  - Pearson India Education Services Pvt. Ltd.
KW  - Management sciences
KW  - Consumer behaviour
KW  - Customized communication
KW  - Consumer perception
KW  - Marketing strategies
KW  - Market surveys
KW  - Product
KW  - Brands
KW  - Market
KW  - RSBM
KW  - FMS
N1  - Includes bibliographical references and index
ER  -