Majumdar,  Ramanuj <br/><br/>
Product management in India 

 - New Delhi  PHI Learning  2011 
 - xxii, 430 p.  : ill.  ; 22 cm. 
<br/><br/> Includes index.<br/>Includes CD 
<br/><br/><label>ISBN: </label>9788120333833 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>Management sciences--Differentiation strategies--Marketing challenges--Advertising planning--Market analysis--Branding--Sales--RSBM--FMS
<br/><br/><label>Dewey Class. No.: </label>658.575  / MAJ