00480nam a22001217a 4500020002400000082001700024100002300041245003200064260003400096300003500130500003200165650016100197  a9788120333833 (pbk)  a658.575bMAJ  aMajumdar,  Ramanuj  aProduct management in India  aNew DelhibPHI Learningc2011  axxii, 430 p.b: ill.c; 22 cm.  aIncludes index.
Includes CD  aProduct managementaManagement sciencesvDifferentiation strategiesvMarketing challengesvAdvertising planningvMarket analysisvBrandingvSalesvRSBMvFMS