TY  - BOOK
AU  - Majumdar,  Ramanuj
TI  - Product management in India
SN  - 9788120333833 (pbk)
U1  - 658.575 
PY  - 2011///
CY  - New Delhi
PB  - PHI Learning
KW  - Product management
KW  - Management sciences
KW  - Differentiation strategies
KW  - Marketing challenges
KW  - Advertising planning
KW  - Market analysis
KW  - Branding
KW  - Sales
KW  - RSBM
KW  - FMS
N1  - Includes index.
Includes CD
ER  -