00671nam a22001577a 4500952013100000999001700131020002400148082001700172100002300189245003200212260003400244300003500278500003200313650016100345942000700506  00104070aGGLbGGLd2019-10-12ePurchased: Multiline Book Companyg723.46l0o658.575 MAJp59314r2019-10-12 00:00:00t1yBK  c27102d27102  a9788120333833 (pbk)  a658.575bMAJ  aMajumdar,  Ramanuj  aProduct management in India  aNew DelhibPHI Learningc2011  axxii, 430 p.b: ill.c; 22 cm.  aIncludes index.
Includes CD  aProduct managementaManagement sciencesvDifferentiation strategiesvMarketing challengesvAdvertising planningvMarket analysisvBrandingvSalesvRSBMvFMS  cBK