00720nam a22001697a 4500 0 0 0 0 GGL GGL 2019-10-13 Purchased: Allied Book Company 1596.68 0 658.8 CZI 59327 2021-10-04 00:00:00 1 BK 0 0 0 0 MLK MLK 2020-01-16 Purchased: Allied Book Company 1582.02 0 658.8 CZI 62903 2020-01-16 00:00:00 2 2020-01-16 BK 27122 27122 9788131533642 (pbk) 8131533646 (pbk) 658.8 CZI Czinkota, Michael R. Ilkka A. Ronkinen International marketing Andover Cengage learning 2017 xxxv, 677 p. : ill. ; 25 cm. Includes glossary, name, company and subject index. Management sciences Export marketing Economic enviroment Government markets Political environment Marketing services Strategic planning International trade Global marketing Role-Culture Sustainability Advertising Leadership RSBM FMS BK