TY  - BOOK
AU  - Czinkota, Michael R.
TI  - International marketing
SN  - 9788131533642 (pbk)
U1  - 658.8 
PY  - 2017///
CY  - Andover
PB  - Cengage learning
KW  - Management sciences
KW  - Export marketing
KW  - Economic enviroment
KW  - Government markets
KW  - Political environment
KW  - Marketing services
KW  - Strategic planning
KW  - International trade
KW  - Global marketing
KW  - Role-Culture
KW  - Sustainability
KW  - Advertising
KW  - Leadership
KW  - RSBM
KW  - FMS
N1  - Includes glossary, name, company and subject index
ER  -