00986nam a22001817a 4500952012700000952014000127999001700267020002400284020002100308082001500329100004400344245002800388260003600416300003500452500005600487650025400543942000700797  00104070aGGLbGGLd2019-10-13ePurchased: Allied Book Companyg1596.68l0o658.8 CZIp59327r2021-10-04 00:00:00t1yBK  00104070aMLKbMLKd2020-01-16ePurchased: Allied Book Company g1582.02l0o658.8 CZIp62903r2020-01-16 00:00:00t2w2020-01-16yBK  c27122d27122  a9788131533642 (pbk)  a8131533646 (pbk)  a658.8bCZI  aCzinkota, Michael R.aIlkka A. Ronkinen  aInternational marketing  aAndoverbCengage learningc2017  axxxv, 677 p.b: ill.c; 25 cm.  aIncludes glossary, name, company and subject index.  aManagement sciencesaExport marketingvEconomic enviromentvGovernment marketsvPolitical environmentvMarketing services vStrategic planningvInternational tradevGlobal marketingvRole-Culture vSustainability vAdvertisingvLeadershipvRSBMvFMS  cBK