Wimmer, Roger D.  Joseph R. Dominick <br/><br/>
Mass media research  an introduction 

 - New Delhi  Cengage Learning India Private Limited  2019 
 - xiii, 481 p.  : ill.  ; 24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9788131526286 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media research methodology<br/>Mass media research--Mass media--Electronic media--Research applications--Research--RIMS
<br/><br/><label>Dewey Class. No.: </label>302.23072  / WIM