TY  - BOOK
AU  - Wimmer, Roger D.
TI  - Mass media research: an introduction
SN  - 9788131526286 (pbk)
U1  - 302.23072 
PY  - 2019///
CY  - New Delhi
PB  - Cengage Learning India Private Limited
KW  - Mass media research methodology
KW  - Mass media research
KW  - Mass media
KW  - Electronic media
KW  - Research applications
KW  - Research
KW  - RIMS
N1  - Includes index
ER  -