Nadeau, Raymond A. <br/><br/>
Living brands  collaboration+innovation= customer fascination 

 - New Delhi  Tata McGraw-Hill Publishing  2007 
 - xxx, 302 p.  : ill.  ; 21 cm. 
<br/><br/> Includes notes, index, photo and art credits. 
<br/><br/><label>ISBN: </label>9780070659216 (hb) 0070659214 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising brands<br/>Management sciences--Customer fascination--Living brands--Brand name --Collaboration--Innovation--Marketing--Products--RSBM--FMS
<br/><br/><label>Dewey Class. No.: </label>658.827  / NAD