00617nam a22001577a 4500 0 0 0 0 GGL GGL 2019-10-22 Purchased: Multi-Line Books 1143.90 0 658.827 NAD 59260 2019-10-22 00:00:00 1 BK 27172 27172 9780070659216 (hb) 0070659214 (hb) 658.827 NAD Nadeau, Raymond A. Living brands collaboration+innovation= customer fascination New Delhi Tata McGraw-Hill Publishing 2007 xxx, 302 p. : ill. ; 21 cm. Includes notes, index, photo and art credits. Advertising brands Management sciences Customer fascination Living brands Brand name Collaboration Innovation Marketing Products RSBM FMS BK