TY  - BOOK
AU  - Nadeau, Raymond A.
TI  - Living brands: collaboration+innovation= customer fascination
SN  - 9780070659216 (hb)
U1  - 658.827 
PY  - 2007///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing
KW  - Advertising brands
KW  - Management sciences
KW  - Customer fascination
KW  - Living brands
KW  - Brand name
KW  - Collaboration
KW  - Innovation
KW  - Marketing
KW  - Products
KW  - RSBM
KW  - FMS
N1  - Includes notes, index, photo and art credits
ER  -